8+ AI Content Generation Tools Plus Strategies On How To Use Them

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AI content generation is the buzzword on every marketer’s lips. A new addition to the tech stack, AI content generators aim to make content marketing more efficient and cost-effective.

In recent years, AI has gone from futuristic to reality. We’ve seen AI transform manufacturing, customer service, and financial industries. So is content marketing up next? Will AI-content generators make writers redundant?

While there’s been an increase in available AI-assisted writing tools, most content marketers are skeptical.

So should you start using AI content generators to help your content marketing efforts?

In this guide, we evaluate when AI-generated content is useful and when it’s potentially harmful. We also analyze how they’re affecting search results and what Google has to say about it. Plus, Ryan Law, VP of content agency Animalz weighed in on whether AI tools are helpful in a recent Clearscope webinar.

9 AI content creation tools to check out

To get a feel for what AI content generators can (and can’t) do, check these nine AI content tools.

1. Copy.ai

Copy.ai AI content generation tool.

Copy.ai requires little human input to generate copy, outlines, and ideas. There’s a First Draft Wizard template that only requires keywords, tone of voice, the goal of the article, and a blog post title. The AI-generator then builds a blog post outline and a few talking points for each heading.

Copy.ai supports over 25 languages so it could potentially be useful for content creators building global marketing campaigns.

2. Jasper

AI content generation tool Jasper.

AI-content generator Jasper has 52 templates for long and short-form content. Some of its most useful templates include:

  • Amazon product descriptions

  • Meta title and descriptions

  • Personal bios

  • Video description

  • Email subject line

To help content writers fight against writers' block, there’s a Blog Post Intro paragraph template to get initial ideas flowing.

3. Copysmith

AI content generation tool Copysmith.

Copysmith is another popular AI tool for content writing and copywriting. Again like other content generators on this list, it comes with multiple templates designed for creating ad copy, product descriptions, and long-form content.

There’s also a Copysmith Chrome extension designed to help marketers create content on the go.

4. Writesonic

AI content generation tool Writesonic.

Writesonic is an AI tool with specific features designed to create copy that increases both leads and sales.

One group of templates is geared towards long-form content writing and lets you create articles, sum up content, and reword as required.

The other set of templates is designed for copywriters with options for generating landing pages, product descriptions, and social media captions.

5. Kafkai

AI content generation tool Kafkai.

Kafkai is one of the original AI writing tools designed for writing relevant content for SEO. Instead of using templates like other AI generators on this list, Kafkai provides article writing in 37 different niches like finance, health, and real estate.

As with other generators, Kafkai creates articles of a set length, 500-900 words. There’s also a WordPress plugin to speed up the creation workflow.

6. Article Forge

AI content generation tool Article Forge.

Article Forge is another content generator that concentrates on creating original SEO content. Just like other tools on this list it requires minimum human input. Enter a keyword or any other useful information, and the deep learning model will produce a complete article with headings, text, images, videos, and even links.

7. Articoolo

AI content generation Articoolo.

AI content tool Articoolo focuses on creating short articles, usually under the 500-word mark. Using Articoolo you can generate new articles or rewrite old posts. The tool can also summarize texts and suggest titles. Unlike other generators, Articoolo doesn’t provide any content templates.

8. Rytr

AI content generation tool Rytr.

Rytr is another popular writing assistant and content generator. The toolset comes with 30 templates designed to help create copy for CTAs, email series, Google ads, and product descriptions. There are also several templates for generating long-form content and blog outlines.

Unlike other tools on this list, Rytr lets you change your tone by providing 20+ available writing tones. You can also choose from 25+ input languages.

9. Peppertype

AI content generation tool Peppertype.

Built by the content marketplace Pepper Content, Peppertype is an AI content assistant. The AI toolset specializes in generating copy ideas for social media captions, ads, and SEO meta descriptions.

While it’s geared more towards short-form copy outputs, it can assist with long-form content too. For content updates, there are Content Rewriter, Content Simplifier, and Content Expander templates. To help eliminate writers' block there are Paragraph Writer and Blog Heading Expander templates.

What is AI-generated content?

AI-generated content is when a machine creates content for you. AI content often describes written content like blog posts, marketing copy, and articles.

AI content generators require some human input like a description, prompt, or parameters. Depending on the content the generator will create, the input could be a keyword, phrase, or short paragraph.

AI-generated content aims to eliminate the need for human intervention during content production. Marketers might use AI-content generators to automate or program any piece of the content marketing process that is expensive or time-consuming. 

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